Pizza, that now so commonplace delicacy, has come a long way to Vaasa. Its history in Finland dates back to the 1960s, but it was only in the 1980s and 1990s that pizzerias became popular in Vaasa, when the city's internationalisation and travel brought new influences.
In the early days, pizza was something new and exotic. The first pizzerias offered a limited selection, and many people in Vaasa approached the new food with curiosity but reservations. Alongside familiar flavours, Italian-style combinations were introduced - and over the years, Finnish pizza classics were born, combining a global idea with local flavours.
During the 1990s, pizzerias began to establish themselves as part of Vaasa. They were no longer just places to eat on special occasions, but everyday favourites. At the same time, the offer became more varied: salads, kebabs and other dishes were added, but the pizza itself remained at the top of the menu.
In the 2000s, digitalisation and the rise of home delivery significantly changed the pizza industry. Ordering pizza moved from the phone to websites and apps, and customers began to expect faster service and the ability to tailor their order precisely.
Today, the history of Vaasa's pizzerias is reflected in their diversity. There are places that have been on the same corner for decades - and new players bringing international influences. Tradition and renewal go hand in hand.
Although pizza has come a long way from Italy, it has found its place in Vaasa's culinary culture. Pizza has become part of everyday life, celebrations and shared moments - no longer just a dish, but a piece of local history.
